Digital marketing is the practice of promoting products, services, or brands using digital channels such as websites, search engines, social media, email, and mobile apps. It encompasses various strategies including SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising, aiming to reach and engage with a targeted audience to achieve specific marketing objectives.

   Digital marketing encompasses all marketing efforts that utilize digital channels and technologies to connect with current and prospective customers. It leverages the internet and various digital platforms such as search engines, social media, email, websites, and mobile apps to reach targeted audiences in a timely, relevant, and cost-effective manner.

    Key components include Search Engine Optimisation (SEO) to enhance organic visibility on search engine results pages (SERPs), Search Engine Marketing (SEM) for paid search advertising, social media marketing to engage audiences on platforms like Facebook and Instagram, content marketing to create valuable and relevant content, email marketing for personalised communication, digital advertising across various channels, influencer marketing to leverage influential individuals, and analytics to measure and optimise campaign performance.

     Digital marketing allows businesses to reach a global audience, target specific demographics, track and analyse campaign effectiveness, and ultimately drive brand awareness, customer engagement, and conversions in today’s digital landscape.